The Michigan Country Music Hall of Fame was established in 1971 by Buzz Ryder. Its purpose was to recognize outstanding achievement by Michigan country music performers & promoters. In 2014 the Michigan Country Music Hall of Fame was moved to West Branch, MI. They currently put on 3 shows a year to help raise money for the hall of fame, and what better way to celebrate and promote the Hall of Fame than with a new website!
What we did40 Degrees Media created a fresh new look for their online presence. Moved them to a mobile adaptive design so that visitors could view the Cashmans products from any device. Their multiple websites were streamlined into a single beautifully crafted site that artfully displays their products, their family, their staff, and their history within the community.
The new site was built entirely in WordPress and they are able to easily update and manage it themselves. We also simplified the online purchasing process for their customers, cleaned up their online branding and organized their website in a way that was able to not only attract new visitors, but brought more attention to their physical location as well.