Warrior Wear logo white

Warrior Wear Website Design

Finally, a men’s yoga apparel company.

Find your balance

“A men’s yoga apparel ‘brand’ didn’t exist…we didn’t have any ‘industry leaders’ to turn to. We had to create our own.” – Jered Seibert, Founder of Warrior Wear

Creating a Brand

Coming up with a website concept for a new product and an evolving brand was not a small feat. The idea of men’s yoga gear had yet to reach the market. We had to attract men to an industry that men aren’t very prevalent in. We had to develop a concept that was masculine yet eloquent, intense yet balanced—this was the tension.

What we did

The 40° Solution was to understand our clients’ vision, and breathe life into it by creating a website that resembled the experience of men’s yoga. Masculine images, clean layout, and slick movement between pages contributed to the experience, balancing athleticism and grace in a visual way that mimics the sport itself. So we  came up with a concept, by understanding what our client wanted to do with their product, and then we designed an experience around their vision.

Web Services

  • Content Management System
  • Front-end Development
  • e-commerce
  • Blogging capabilities
  • Content writing

Strategy Services

  • Content Strategy
  • UX Strategy
  • Analytics
  • Technical Strategy

Design Services

  • Visual Design
  • Creative Direction
  • Responsive layout

Support Services

  • Integration Support
  • Ongoing Care & Support


Client located in: Columbus, Ohio
Site created using: WordPress
Client industry:  Yoga, Fitness, Retail
Site launched: May 2016