Cashmans Horse Equipment E‑commerce Website, Care & Marketing
Cashmans Horse Equipment is a family-owned farm, ranch and equine supply store in Delaware, Ohio. Since 1979 they've served horse owners, farms and ranches, in store, at their drive-thru feed store and online.
What wasn't working
In 2016 Cashmans had multiple websites and blogs that weren't set up for search, and they wanted to compete with newer online retailers. They needed one online store for a big catalog of stalls, mats, fencing and feed that their team could keep up to date. Ten years later, when the store moved to a new Shopify platform, the bigger risk was search: years of product and category pages had earned rankings and links, and every old URL needed to land in the right place on the new site.
- 2016: combined their separate sites into one online store, with the full catalog, their family story and their history in the community
- 2026: part of the strategy team for the move to Shopify
- Led the SEO redirect mapping so old product and category URLs point to the right new pages, protecting years of search rankings
- Ongoing site updates, plus meta descriptions and product data written for search
- Klaviyo email campaigns, analytics and reporting
- In-store signage and print, and social media management
Key pages, designed to be used
Every page built around what visitors came to do.
Nearly ten years in, Cashmans has one team looking after the whole picture: the store, how it shows up in search, the emails and social posts that bring customers back, and the signs they see when they walk in.
“[Thom] has an eye for design and the knowledge to complete the functionality correctly on the back end. We are very pleased with the work they have produced and continue using their services.”Andrea Cashman
Cashmans Horse Equipment · Google review
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