The Michigan Country Music Hall of Fame was established in 1971 by Buzz Ryder. Its purpose was to recognize outstanding achievement by Michigan country music performers & promoters. In 2014 the Michigan Country Music Hall of Fame was moved to West Branch, MI. They currently put on 3 shows a year to help raise money for the hall of fame, and what better way to celebrate and promote the Hall of Fame than with a new website!
What we didThe 40° Solution was to create a website that resembled the experience of men’s yoga. Masculine images, clean layout, and slick movement between pages contributed to the experience, balancing athleticism and grace in a visual way that mimics the sport itself.
To come up with a concept, to understand what our client wanted to do with the product, and then design the experience around their vision, that was the heart of the project. Here at 40 Degrees Media, that’s what we do: understand our clients’ vision, and breathe life into it.