"A men's yoga apparel 'brand' didn't exist...we didn't have any 'industry leaders' to turn to. We had to create our own." - Jered Seibert, Founder of Warrior Wear
Creating a Brand
Coming up with a website concept for a new product and an evolving brand was not a small feat. The idea of men’s yoga gear had yet to reach the market. We had to attract men to an industry that men aren’t very prevalent in. We had to develop a concept that was masculine yet eloquent, intense yet balanced—this was the tension.
What we did
The 40° Solution was to create a website that resembled the experience of men’s yoga. Masculine images, clean layout, and slick movement between pages contributed to the experience, balancing athleticism and grace in a visual way that mimics the sport itself.
To come up with a concept, to understand what our client wanted to do with the product, and then design the experience around their vision, that was the heart of the project. Here at 40 Degrees Media, that’s what we do: understand our clients’ vision, and breathe life into it.