Warrior 3 Project Brand & Website
Warrior 3 Project, led by founder and head coach Dr. Brandon Shriner, equips and empowers men to Live, Lead and Love STRONG through workouts, nutrition, biblical teaching and brotherhood.
What wasn't working
Warrior 3 Project started out as Iron Warrior. When they could no longer use the Iron Warrior brand, they needed a new name, a new look and a new website, all at once. The old web presence was also split across two sites, one for program information and another for workouts, so members had to go back and forth to get what they needed.
- A new Warrior 3 Project logo and brand identity, with a recognizable brand mark and a cohesive feel
- One website that combines the program information and the member workouts, replacing two separate sites
- A members area that brought all of their workouts into one place (members now log in through their Circle community)
- Daily workout pages with Strong, Stronger and Strongest levels, a devotional video and a Battle Plan
- Warrior Wellness, Meet the Coach and About pages, with a free 7-day trial path
- Podcast, merch and newsletter links built into the site
Key pages, designed to be used
Every page built around what visitors came to do.
Warrior 3 Project has a brand men recognize and remember, and one place to learn about the program, join and train, instead of two disconnected sites.
What this project included
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