Uptown Westerville Website Redesign
History. Community. Connection.
A site where no one could find how to get involved
Uptown Westerville needed a complete redesign. The old site’s page architecture made it hard to find almost anything; people couldn’t even figure out how to become a member. Events were the best thing about the old site, but even those fell short when someone needed details about a specific event.
What we did
Over a multi-month redesign, we rebuilt the site in WordPress with a new page architecture and a focus on design and an easier experience for every visitor. Highlights include:
- A simpler page structure so visitors can find what they need quickly
- A clear Partner With UWI page that explains each partnership level and how to join
- An events calendar with full event details, plus an easy way to add community events
- Dedicated pages for signature events like Fourth Friday, the Farmers Market, and Uptown Untapped
- A business directory and pages for sponsorship and volunteering
The result: UWI staff now spend far less time on website updates. They can make changes themselves quickly and easily, or send quick requests our way.
Web Services
- Content Management System
- Front-end Development
- Events Calendar
- Business Directory
Strategy Services
- UX Strategy
- Information Architecture
- Content Strategy
Design Services
- Visual Design
- Responsive Layout
- Event Landing Pages
Support Services
- Easy Self-Editing
- Quick-Change Support
uptownwestervilleinc.com
Client located in: Westerville, Ohio
Site created using: WordPress + Elementor
Client industry: Nonprofit, Downtown Revitalization
Site launched: 2026