Digital Footprint Assessment

Know exactly what to fix first.

A one-on-one look at your website, Google presence, reviews and marketing, from someone who has been fixing this for owner-led businesses for over 10 years. You get a short, prioritized plan, not a 40-page report.

Book a DFA intro call

$1,500 flat. The 30-minute intro call is free.

40° Scorecard
yourbusiness.com
23°/40
40 checks, 8 areas
First impression3/5
Speed & site health2/5
Search basics4/5
Search visibility2/5
Listings & presence4/5
Reviews & reputation3/5
Social & email3/5
Measurement2/5
Fix first: mobile speed, Google visibility, lead tracking

Sample scorecard with placeholder numbers.

You're not short on effort.
You're short on clarity.

Your website, your Google listing, your reviews, your emails and your social accounts all affect whether people buy. Most owners can’t tell which of those are working and which are quietly costing them customers.

Agencies hand you a long list of expensive fixes. Free tools hand you 40 warnings with no priorities. Neither tells you what to do first.

“I just want one person to look at everything and tell me straight: what’s actually wrong, and what to fix first.”

What you get

A clear plan you can act on

I review everything a customer sees on the way to buying from you: first impression, speed and site health, search basics, search visibility, listings and presence, reviews and reputation, social and email and measurement.

Your 40° Scorecard

40 checks across 8 areas, each marked pass, watch or fix, so you can see where you stand.

Your top fixes, in order

The 3 or 4 changes that will make the biggest difference, ranked by impact on your sales.

How you compare

The same checks run on 2 or 3 competitors you name, side by side.

A 30/60/90-day plan

What to do first, next and later, with what you can do yourself and what needs a pro.

A walkthrough call

We go through the plan together so you leave knowing exactly what to do next.

How it works

Four steps. About a week.

From our discovery call to your finished plan usually takes about a week.

1

Free intro call

30 minutes. We talk about your business, and I tell you honestly whether the assessment is worth it for you.

2

Discovery call

You answer 5 short questions first, then we spend 45 minutes on your goals, competitors and budget.

3

I do the research

Your site on desktop and phone, Google, listings, reviews, social, email, tracking, and your competitors.

4

Your plan, walked through

You get your scorecard and plan, and we go through it together on a call.

Why this is different

Not a scan. Not a pitch.

Free online tool

The instant scan

  • Same generic report for everyone
  • No idea what your business or budget is
  • Usually a lead magnet for something else

This assessment

An honest human read

  • A real conversation, not just a form
  • Ranked by what matters to your business
  • Sized to what you can actually afford
  • No obligation to hire me for anything

Agency sales audit

The upsell in disguise

  • Built to justify a big retainer
  • Long list, unclear priorities
  • Recommends what they happen to sell

Investment

One price. No surprises.

Digital Footprint Assessment

$1,500

flat fee

  • Free 30-minute intro call
  • 45-minute discovery call
  • Your 40° Scorecard (40 checks, 8 areas)
  • Top fixes, ranked by impact
  • Side-by-side with 2 or 3 competitors
  • 30/60/90-day plan
  • Walkthrough call
Book a DFA intro call

Already bought the $99 Leak Report? It counts toward this if you book within 30 days. Not sure yet? Start with the free Leak Check →

Who it's for

Built for owners who already have customers

Shops & online stores

You sell products in a store, online, or both. Your site should close sales while you’re busy with customers.

Local service businesses

Contractors, salons, repair shops. Your site’s job is to make the phone ring and get the form filled out.

Professional practices

Law, health, financial, consulting. People check your site before they call. It should earn their trust fast.

You already have customers and traffic, and you’re ready to invest in getting more from them.

Who's behind it

Hi, I'm Thom Leiter.

I’ve built and run websites for owner-led businesses in Ohio for over 10 years through 40 Degrees Media.

I’m the one who reviews your business, writes your plan and walks you through it. It isn’t passed to a junior or run through a template.

Thom Leiter, owner of 40 Degrees Media

Questions

Frequently Asked Questions

We talk about your business and what’s frustrating you. If the assessment isn’t the right move, I’ll tell you. There’s no pressure to book.

Read-only access to things like Google Analytics and your Google Business Profile helps me go deeper. I’ll walk you through it, and nothing is changed.

No. Your plan shows what you can do yourself and what needs a pro. If you want help, that’s a separate conversation on your terms.

About a week from our discovery call to your finished plan.

Yes. Your $99 counts toward the assessment if you book within 30 days of your report.

That’s fine. The plan is built around what’s realistic for you, including what can wait.

Stop guessing. Get a straight answer.

Start with a free 30-minute intro call.

Book a DFA intro call